The average TikTok user reaches for their phone within minutes of waking, swipes through dozens of videos during meals, in bed, on the toilet, and racks up over 90 minutes of viewing daily without once making a conscious decision to open the app. This is not casual entertainment. This is short form video addiction, and … Read more
The average attention span has collapsed from 2.5 minutes to 47 seconds. Here’s what science says about why — and how to rebuild your focus starting today.
Quick Summary The average attention span on screens has collapsed to 47 seconds, down from 2.5 minutes in 2004. Frequent phone checking, not total screen time, is what fragments your focus most. A two-week reset can restore sustained attention by an amount equivalent to reversing roughly 10 years of age-related cognitive decline. Partial efforts work … Read more
Your attention span didn’t just shrink — it was engineered to. Learn the science of the switch-cost effect, how smartphones fragmented your focus, and 5 evidence-backed exercises to rebuild deep attention.